Sobhan Yahyaei
Abstract
This paper seeks to describe media consumption mechanism in adolescents-as the most influential age group.In relation to the expected norm of exploratory research, we don’t have a theoretical basis and prior assumptions.The methodology in this paper is the Grounded Theory, and the author claims ...
Read More
This paper seeks to describe media consumption mechanism in adolescents-as the most influential age group.In relation to the expected norm of exploratory research, we don’t have a theoretical basis and prior assumptions.The methodology in this paper is the Grounded Theory, and the author claims that, through inductive logic based on deep interviews and observations, presents a theoretical system of adolescent media consumption mechanism.In the implementation of Grounded Theory, after conducting 22 individual in depth interviews and observations on the field, 1050 open coding were obtained in the first stage. Subsequently, axial coding have done with 362 categories for identifying concepts, and 15 concepts by Selective Coding were identified as core concepts in the use of description of adolescent media mechanism.Then selective coding applied to construction of theoretical model that were formed by systemic consequences of adolescent media consumption were identified in 5 levels;• Arrhythmia of the media in adolescents• Active exposure to the media consumption• Adult adaptation• Multi-level seeking Distinction• Family conflicts as a result of adolescent media consumptionThus, the outcome of this article is a theoretical portrait of media usage mechanisms by adolescents.
